About Banco BHD
Banco BHD is financial intermediation entity supervised by the Superintendence of Banks of the Dominican Republic, founded on July 24, 1972 as Banco Hipotecario Dominicano under the direction of Samuel Conde, founding president of our financial entity; Antonio Haché, Manuel Tavares Espaillat, Sebastián Mera, Juan Bautista Vicini, Carlos Sully Fondeur and José Antonio Caro Álvarez, a group of businessmen with a great perspective on banking.
Throughout more than four decades of history, BHD have been pioneers in the local financial sector: from promoting changes in the national financial system by actively participating in the financial reform process in the Dominican Republic to becoming the first multiple bank in the country and being pioneers in the implementation of a corporate governance model. BHD’s avant-garde vision has led them to be the national financial entity with the greatest international support.
Executive Summary
Banco BHD is one of the Caribbean’s largest financial services entities, serving personal and
corporate customers across a wide range of products and solutions. For several years the
Bank had challenges providing a more integrated, omni-channel customer experience, with a
legacy website hosted on premise, with low adoption. DFX5 worked together with the Bank’s
Marketing, IT and Product teams to design and develop a brand-new portal with over 180
pages, running on AWS’s Serverless technologies, with Amazon Personalize providing
product recommendations and content to its users based on their navigation.
DFX5 has shown that they can always find a solution for every new challenge in our upcoming development/ migration. This flexibility and adaptability is very important in a digital world and we can confirm that when they say "We've got it", they mean it! Proposed solutions include a number of AWS solutions that address security and compliance issues—important aspect in a highly regulated financial world—without compromising what needs to be done. DFX5 has demonstrated that they can always find a solution to every new challenge in our upcoming development / migration. This flexibility and adaptability is very important in a digital world. We can confirm that when they say "We've got it", they mean it! DFX5's proposed architecture included a number of AWS solutions that addressed our security and compliance concerns —an important aspect in a highly regulated financial world— without compromising the overall functionality of the solution.
Challenge
BHD wanted to modernize its online portals, reduce legacy and technical debt, incorporate Machine Learning and advanced technologies to transform the customer experience on its website.
Solution
DFX5 and AWS worked together to design a world class solution, using AWS serverless technologies, Amazon Personalize and a Headless CMS to create a completely new online experience in 5 months.
Results
Increased internal and external user satisfaction with a highly available, future-proof website, that will drive better web traffic and lead generation and conversion rates.
Why DFX5?
DFX5 combined its deep Cloud & Omni channel expertise, project delivery methodology and way of working, together with a world class cloud and web development team to deliver the first major release of the portal within 5 months.
Improving customer experience
BHD’s old website was not adequate for a modern customer experience and lacked the capability to be Mobile Responsive and was only informative in nature.
Increasing lead conversion rates
BHD wanted to make its digital marketing investments more efficient, by providing their customers with a more engaging buyer’s journey, personalized product recommendations and improved request flows.
DFX5 partners with BHD for a new online experience
BHD revolutionized its customer experience with DFX5 and AWS.