Improve the brand experience with personalized customer journeys that showcase products through the use of advanced analytics and machine learning.

Getting to personally know each customer is great for business. Remember the days when you walked into the store and people knew your name and taste? Your customer still does and is looking for that same personalized touch. Data shows that brands who create that unique and personal relationship create loyal customers that will come back for more. Fortunately, at DFX5 we have developed a set of Artificial Intelligence toolkits that enable your brand to create personalized and segmented brand experiences with customers.

It all starts with the customer journey. To create the personalized touch, the first step is to understand how the customer is progressing through your sales pipeline. We use a series of cloud-based tools to identify the real customer journey. From clicking an ad, to navigating the site, completing a profile, checking out, placing an order, and subsequent follow-ups, we discover the complete customer journey.

Once the customer journey is discovered we then monitor all steps in the process and integrate real-time data analytics. Equipped with the journey and the data we then begin a process of training artificial intelligence models to understand customers’ needs and personalize all communications. The models track all activities and perform analysis on the data. The outcomes yield customer segmentations that can be used to deliver targeted ads.

All interactions are tracked and produce vast amounts of data. The data is captured into centralized data lakes that empower your team to explore information in real-time and make decisions based on then current market conditions. We are proficient in building data lakes in S3 and performing analysis on the data using machine learning algorithms using Sagemaker. Once the machine learning algorithms are fed with cleansed data, then they are ready to automize any campaign. For the campaigns we use Amazon Pinpoint, which is a flexible and scalable outbound and inbound marketing communications service which allows us to connect with customers over channels like email, SMS, push, or voice.

At DFX5, we have certified AWS Solution architects and ML specialist, which are ready to help you build brand new solutions for personalized customer experiences. Go ahead and contact us today to get started.